ICANN and Ctrl-Alt-Shift-Tilde-Backflip
The Background
On June 26th, ICANN decided that the world needs more top-level domain names. Instead of the big three: .com, .org, and .net, we can now look forward to top-level domains such as .pepsi, .nyc, and .travel.
This plan wasn’t forged from malice. There are quite a few benefits to the proposal. For example, users of non-Roman alphabets will find new support for native-language domain names. However, I found my gut reaction strongly critical the idea, so I ended up putting a little bit of time into thinking through the (negative) consequences of the move.
Expectations and Security
A lot of my initial concerned boiled down to the following question:
Is it wise to change one of the foundations of the internet this late in the game?
I don’t mean this from a technical standpoint, but rather a human standpoint. Unlike most of the technical organization of the internet, people actually interact with top level domains directly in multiple ways.
First is the grouping idea behind the expansion: even though usage is currently very limited, there is a practical difference between google.com and google.cn: without even looking at the sites, I know that I am far more likely to understand the content on the first domain than the second domain. After looking at the sites, I am 100% sure I can’t understand the content at google.cn, and am mystified about the goofy hover-animations at the bottom of the page. Obviously, the proposal aides this human interaction with the internet.
Second is the simple issue of memory: At the moment, I can’t think of a site that I regularly use that has a domain other than .com, .net, .edu, and .org. That really limits the amount that concerns me when I memorize a new location on the web. Is this a big deal? Not really. Is it a factor? Absolutely.
Last is the security of top-level domain names. We all know that we shouldn’t go to www.mybank.com.info. That’s not to say nobody ever goes to phishing sites, but it’s a simple and useful safeguard against the faceless evil on the internet.
The security aspect of the top-level domain switch had me worried for a while. Let’s say that the newly formed .travel domain allows anybody to nab a new travel account. After all, a lot of people like to travel. Why not let them create their own .travel blogs about travelling?
Unfortuantely, this opens up an unfortunate can of worms. Can you trust a visit to orbitz.travel, a seemingly innocuous domain at the nascent .travel top-level domain? Was it account.orbitz.com, account.orbitz.travel, or account.travel.orbitz?
This is not to say that any new top-level domain registrar will actually implement any of these measures. However, this will force a shift for a new mental security model.
What Actually Concerns Me
Soon, I realized that my concern over the proposal was just a defense of my boundless love of keyboard shortcuts! In Firefox, I’ve been using the domain completion keyboard shortcuts for a few years now, so much so that they have grown to be a necessary part of my browsing experience.
As my girlfriend can attest, a normal browsing session is not complete without the following exclamation/keyboard interaction:
“I wonder how the crazies are doing!” <Ctrl>-t, reddit, <Ctrl>-<Enter>.
It takes me literally less than a second to find out why Ron Paul thinks C++ is worse than Haskell’s type system (with benchmarks), and I will be crushed when I am forced to navigate to other websites without my precious keyboard completions. I will either have to <god forbid> type out the whole domain, or find a Firefox plugin that will let me use archaic shortcuts like <Ctrl>-<Alt>-<Shift>-~-<Backflip> in order to properly navigate to the .travel domain.
Keyboard Shortcuts? Are You Serious?
Absolutely not! The above section is triple-underlining my belief that the top-level domain switch will not be a technical issue, but will create extra people problems. Once the new top-level domains are activated, all internet users will have to go through a new adjustment (good and bad) on their conceptual models of organization and security of information on the internet.
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Reader Comments
Jake, you raise a pretty solid point here, as general as it may be. I fear this move will no doubt add clutter to an environment that is nice and simple in its current state. Perhaps there will be some unseen latent benefits to this shift, but like you I am not so sure.
By the way, it was nice to read something I can actually understand! There goes the neighborhood.